Our annual tribute to National Grammar Day. March 4th is the only day 
that’s a complete sentence — March forth. Founded by the Society for the Promotion of Good Grammar, today is the perfect opportunity to appreciate grammar in all its forms, including the bad.
Author Archives: robynq
Client of the Week
Olney Assisted Living, 16940 Georgia Ave., where this 8-foot banner created by Quinter Design + mounted in front of the facility reminds everyone of how much easier life inside the residence can be! www.olneymemorycare.org Continue Reading
Happy Birthday Dr. Seuss
Happy Birthday, Dr. Seuss! In your honor, we’re wearing our hats + celebrating Read Across America Day! The Cat in the Hat is one of the best selling books of all time, and its origin is an interesting tale of its own. In the mid-1950s, educators were concerned about children’s failure to learn to read;… Continue Reading
Pantone Color of the Year for 2014: Radiant Orchid
The color experts at Pantone have selected Radiant Orchid to be the color of the year for 2014. Pantone says, “A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health.” The release continues: Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the… Continue Reading
The “NEW” Different Types of Media
The internet and social networking sites have shuffled the deck of cards that are the media. As more options become available, the effectiveness and confusion increase. You can’t afford to overlook a medium that can expand your audience and boost your bottom line. Here’s my recap of a recent blog by the marketing firm, Arment… Continue Reading
Tradeshows – They’re a Good Business Investment
A busy fall schedule of tradeshows and expos is headed our way, and many business owners and professionals are debating whether the expense and effort of creating a display and participating in an expo generate sufficient returns. Rather than viewing your tradeshow exhibit as an expense, look at it as an investment. Done creatively and… Continue Reading
Merry Christmas + Happy Hanukkah!’Tis the Season — To Start Holiday Email Campaigns
In five months, after greeting 2014, we’ll be sweeping up confetti, washing champagne glasses and breathing a sigh of relief that another holiday season is history. But while your beach tan is still aglow, it’s time to think about the snow — and how to differentiate your products and services from those of your competitors.… Continue Reading
Marketing in the Age of Media Fragmentation
Consumers’ attention is scattered all over the place, bombarded by a variety of media and soaking up information through a variety of gadgets. It’s the age of multi-media consumption. The folks at by Edison Research/Arbitron polled more than 2,000 Americans to compile the 2013 Infinite Dial Report. Some statistics from the study: 256 million American… Continue Reading
When was the last time you made a mistake that led to unexpected success?
Today’s a good day to think about your last serendipitous end. July 17 is “Wrong Way” Corrigan Day, the anniversary of the 1938 air flight of Douglas Corrigan who mistakenly flew from Brooklyn, NY to Dublin, Ireland. Corrigan was an airplane mechanic and accomplished stunt pilot. He flew from Long Beach, CA to Brooklyn NY… Continue Reading
What Does Your Logo Say About Your Brand?
Your company’s brand is a reflection of your corporate culture, mission and attitudes. Your logo is one of many elements in your branding strategy, and it has an important job as the visible representation of your firm. It has to be powerful, compelling, attractive, unique, memorable and easily readable, to name a few. Creating a… Continue Reading
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