Eclipse = Marketing Opportunity

August 16, 2017
It’s an Eclipse, It’s a Marketing Opportunity

 

On Monday afternoon, the moon’s shadow takes center stage, blocking our view of the sun in a once-in-a-lifetime solar eclipse. The Great American Eclipse has a 67-mile wide path of totality across the continental US where those looking skyward see the entire sun blocked by the moon.
 
Whether or not you’ll view 100% totality or a smaller percentage of darkness, it’s bound to be an inspiring and enlightening experience. It’s also a marketing opportunity. Businesses have a variety of ways to tie some self-promotion to the eclipse:
 
— ISO-certified eclipse safety glasses are in short supply around here, but are available online. Invest in a quantity of the glasses, tie or tape a business card to each pair and distribute to clients, colleagues and friends. Add a personal note that you ‘”want to be sure they see the light of doing business with you.” If you can’t obtain glasses, Moon Pies, Eclipse chewing gum and Sun Chips serve the same purpose.
 
— In the DMV the moon will block about 80% of the sun. An 80% sale during eclipse day or week attracts folks to your office or store. Spread the word through print and online advertising that prices are 80% of their regular price.
 
— Does your office have a great view? The eclipse peaks about 2:30pm, EDT. Throw a late lunch party or early happy hour, and invite your clients, colleagues and staff. If you can’t see the eclipse directly, enjoy a group-view by watching on TV or online.
 
— Eateries and bars can tap into the cosmic phenomenon. Put a sunny-side-up egg on the bottom of a patty to create an eclipse burger. Add black truffles to mezzaluna pasta. Encircle an entree with black beans for an eclipse-inspired presentation. Cut a crescent out of a pizza, pancake or any round item to resemble your view of the eclipse.
 
— Be sure your playlist includes the right tunes: Van Morrison’s “Moondance,” Pink Floyd’s “Dark Side of the Moon,” Cat Stevens’ “Moon Shadow,” Bill Withers’ “Ain’t No Sunshine” and The Beatles’ “Here Comes the Sun” fit the bill.
 
— Everyone has eclipse mania, including your staff. Boost morale with a generous lunch policy, liberal leave or a half-day schedule that enables employees to view the eclipse. We know of a Tennessee factory that’s scheduled a mid-afternoon fire drill for its several hundred employees.

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The Great Quinter Eclipse Adventure
We’re excited to head to Hopkinsville KY to view the total eclipse. Hopkinsville is the point of greatest totality in the continental US. The city expects 100K-200K visitors to enjoy 2 minutes, 40 seconds of total darkness. Hopkinsville has been planning for its moment in the sun (or moon) for several years; they’ve rented out square footage in city parks for eclipse viewers, recorded a version of “Total Eclipse of the Hop”  and have a full schedule of special activities. Check out www.eclipseville.com. An event that we don’t want to miss is the annual Little Green Men Festival in nearby Kelly KY. It commemorates the 1955 landing of an alien spaceship. Coincidentally, our daughter Dess lives in Hopkinsville, we’ll enjoy a visit with her and our grandpups, too.
 
We’re also designated volunteer photographers for the citizen-science project, Eclipse 2017 Megamovie, and will be sharing photos and video with NBC4 Washington. We’ll be posting on Quinter Design’s Facebook page. Like us to follow our eclipse adventures: https://www.facebook.com/Quinter-Design-161160077767/?ref=bookmarks

Watch for our special eclipse discounts when we return on Friday, Aug. 25, something of cosmic proportions, like large-format banners and signs.

Rotary Club Banner

Rotary Club of Olney has a new banner, 15′ x 4′ of vinyl mesh, digitally printed in full color + mounted at its corner of the intersection of Georgia Ave + Route 108. Quinter Design created this sign for this non-profit service organization that helps our community. Continue Reading

National Grammar Day

Our annual tribute to National Grammar Day. March 4th is the only day that’s a complete sentence — March forth. Founded by the Society for the Promotion of Good Grammar, today is the perfect opportunity to appreciate grammar in all its forms, including the bad. Continue Reading

Client of the Week

 Olney Assisted Living, 16940 Georgia Ave., where this 8-foot banner created by Quinter Design + mounted in front of the facility reminds everyone of how much easier life inside the residence can be! www.olneymemorycare.org Continue Reading

Happy Birthday Dr. Seuss

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Robyn Quinter to Participate on GGCC Panel

Robyn Quinter to Participate on GGCC Panel

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Surprise for our neighbors

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Pantone Color of the Year for 2014: Radiant Orchid

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The “NEW” Different Types of Media

The internet and social networking sites have shuffled the deck of cards that are the media. As more options become available, the effectiveness and confusion increase. You can’t afford to overlook a medium that can expand your audience and boost your bottom line. Here’s my recap of a recent blog by the marketing firm, Arment… Continue Reading

Tradeshows – They’re a Good Business Investment

A busy fall schedule of tradeshows and expos is headed our way, and many business owners and professionals are debating whether the expense and effort of creating a display and participating in an expo generate sufficient returns. Rather than viewing your tradeshow exhibit as an expense, look at it as an investment. Done creatively and… Continue Reading